At the unrelenting urging of my brother, who is enjoying very much his MySpace blog, and my mother, the dog lover who is finding other friends who dearly love their puffy, fluffy pooches, I finally agreed to join the club and create a MySpace profile. Although my family still does not understand what I do [...]

By Jody Nimetz
If you take any marketing course in business school, the Five P’s of Marketing are ingrained into you from day one. Collectively these 5 P’s (sometimes 4, depending on the text) make up what we as marketers call the Marketing Mix. While there are some variations to the P’s, they generally consist of:
Product [...]

 By Jody Nimetz
As discussed in part one of the Five P’s of Marketing, the Marketing Mix is made up of the following variables.
Product – the product or service offered to the customer
Price – pricing strategies with the goal of meeting a desired profit margin
Place (Distribution) – distribution of the product/service to your target market
Promotion – [...]

Microsoft Corporation India Pvt. Ltd. today announced the Small Business Specialist program, a unique initiative to create greater business opportunities for partners that specialize in providing solutions and services to the small-business segment. Partners who enroll into the program will have access to training and resources specifically designed for them – including marketing materials and [...]