By Andrew Gerhart
It is no secret that the search engine optimization industry has its fair share of phony companies that make claims of service and results of the same nature. The majority of the Internet community can identify the characteristics of these companies, their websites, and their claims and slogans, but there is still a [...]

By Andrew Gerhart
If a new website project was placed before you, and it was your decision whether or not to launch the site before it had been properly optimized for the search engines, what would your decision be? Would you launch the site, or would you wait? If one was to research the pros and [...]

By Andrew Gerhart
As Internet users, marketers, and the general public become more educated as to the ways of the Internet, the search engine optimization and marketing industries have been slowly coming out of the dark. Many people are becoming more and more knowledgeable of SEO, but do not know what the process entails and [...]

By Andrew Gerhart
As Google continues to reign as the top search engine referral source, we all continue to check our PageRank (Download the Google Toolbar to view a web page’s PageRank score). SEOs and webmasters scramble to increase their PageRank to a respectable score, anything above a 5, as we continue to analyze the workings [...]

PageRank is part of Google’s method of ranking web pages. Google explains it best at their web site:
“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a [...]