By Bruce Clay
Last fall, Forrester Research estimated that online retail would double in five years, reaching $329 billion by 2010 — a compounded annual growth rate of 14 percent. Travel alone increased close to 90 percent in 2005, and online sales of general merchandise crossed the $100 billion mark. So it appears online ecommerce [...]

By Bruce Clay
The mass marketing techniques that dominated 20th century advertising are becoming outdated as online ad-targeting technology continues to advance. This is true of display advertising as well search engine marketing.It used to be that search marketing targeted only with keywords. However, current technology now allows advertisers to target by demographics, dayparting and behavior.
Ad [...]

By Bruce Clay
The online video ad market hit $225 million in 2005 and is expected to reach $385 million this year, $640 million in 2007 and $1.5 billion by 2009 (eMarketer). Other projections range as high as $2.5 billion in 2010.
There is no doubt that as broadband penetration multiplies, and both video technology and [...]

By Bruce Clay
Blogs are a dynamic medium that promote conversation and are part of the consumer movement toward user control. An increasing number of people are reading, writing, and commenting on blogs, influencing the way people use the web. Consumers are no longer content to be passive receivers of information. Blogs give everyone a voice, [...]

As if the simple “cool factor” wasn’t enough to make most people want to get in early on any type of Google beta test, the company has now decided that they’re willing to pay people for taking the time to use Google products and to report back on their “user experience.” According to the Google [...]