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Archive for November, 2007

Nov
30

Yahoo and Adobe open an new frontier in online advertising, ads in PDF’s!

adminSearch Engines Optimizations

There’s advertising everywhere, and if it isn’t we’ll soon make sure to get some ads where there are none. Someone must have looked at all those PDF’s lying around on the web and sent around in emails, and noticed that they were ad-free. Weel, no more - if you’ve ever wanted to put dynamically generated ads on PDF files posted on the Web or distributed via e-mail this is you lucky day as Yahoo and Adobe have teamed up to offer just that. “But I’ve seen ads in PDF’s” you protest, ah yes, but those were static ads, these are dynamic. Difference.
Cnn Money reckons content producers are gonna be rich. You know, like how all those blogs with adsense are totally raking it in, rich.

For publishers, it’s another way to make money on content.
Content now available as paid downloads or on a subscription basis could be opened up to a mass online audience using the Adobe-Yahoo ad service. Some publishers haven’t been taking advantage of ad opportunities for their content. That’s the case with many hobbyist and enthusiast newsletters. 

Sure, if you say so. Here’s what I find just a little creepy:

Publishers pay nothing to participate. They’ll first upload their Adobe PDF content to Adobe, so the content can be ad-enabled. The content then is distributed however the publishers distribute the content, be it on Web sites, via e-mail or whatever. 

It’s all a clever ruse from Adobe so that they get to read subscription content first, admit it. ;)
Via Tech crunch

Source:-  http://commercial-archive.com/node/141795

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Nov
29

Isn’t it About Time for a Google Credit Card?

adminSearch Engines Optimizations

 

  a gravatar

David: I just want to say one word to you - just one word.
Google: Yes sir.
David: Are you listening?
Google: Yes I am.
David: ‘Plastic.’
Google: Exactly how do you mean?
David: There’s a great future in plastic. Think about it. Will you think about it?
Google: Yes I will.
David: Shh! Enough said. That’s a deal.

I read lots of chatter about the Google Phone (or GPhone) that is suppose to revolutionize the phone industry, and I now I am starting to hear about the Google Computer as well, which I imagine would be loaded with as many anti-Microsoft applications as possible, and of course have some sort of built in AdSense toolbar.

But here’s my free advice of the day to Google - why spend your time on these massively complex projects going up against angry and entrenched competitors (Verizon, Microsoft, Dell - I wouldn’t even want to dispute my phone bill with these companies), when there is much easier money sitting right in front of you, waiting to be grabbed. Attention Google: you need to create a Google Credit Card!

I envision a card that works something like this. First, for businesses: for every $100 you spend, you get $1 of AdWords credit. For every $100 you spend on AdWords, you get $3 AdWords credit, and if you link your credit card to your Google Checkout account, every $100 you spend via Google Checkout gets you $5 of AdWords credit.

For consumers, for every $100 you spend, you get $1 of credit toward the standard affinity card goodies (trips, MP3 players, etc) and when you link your Google Credit Card (OK, let’s be honest, it will definitely be called the “GCard”) to your Google Checkout account, that $1 turns into $5. And for consumers, here’s the additional cool draw: not only do you get a credit card that says “Google” on it in big letters (cool factor for your friends), but you can also redeem your points for awesome Google rewards, from the mundane (Google t-shirts, lava lamps) to the fantastic (10,000,000 points for a ride in the Google Plane with Larry and Sergei; 100,000,000 points and you get to design a special holiday logo on Google; 1 billion points and you get your own sub-domain on Google, like Rodnitzky.Google.com!)

Think of how much money already passes through Google via AdWords and Google Checkout. And then think about how much Google prefers to replace middlemen. And finally think about how giving businesses AdWords credit is such a round trip win-win for Google as a credit card company (i.e.: thanks for spending money with the Google credit card. Here’s some money back that you have to spend on Google.) This is a huge opportunity.

This being Google there would of course have to be some clever twist on the whole credit card industry. Perhaps they would never charge an annual fee but you had to pay your bill online (and to get to the bill pay page, you had to go through several pages of AdSense ads). Maybe like GMail, your credit limit would start low but would continually increase (”never not buy anything again”, sort of like “never delete email again”). Or like the forks at the Google cafeteria, perhaps the credit card could be made out of recycled potatoes - the first biodegradable credit card!

Most of these ideas are silly - I know - but the idea of Google Credit Card really isn’t. Now I know that some of you old-timers will remind me that Yahoo once had (still has?) a credit card that they pushed pretty heavily for a while. Indeed, in the early 2000s, I believe it was standard operating procedure for every consumer-facing online business to have a private-labeled credit card.

I have no idea what happened to the Yahoo card (or the Webvan card, eToys card, or any of the other cards that once existed). I do know that I still use my Amazon card (though only for Amazon purchases). And even if the Yahoo card failed, the Google card I describe above would be different, if only because they could link rewards to AdWords credit and because Google simply has a more powerful brand that Yahoo ever had.

So what are you waiting for Google? I know that trying to simultaneously destroy the phone, computer, newspaper, radio, and software industries is a lot of fun, but sometimes you have to take a step back and pick up the cash that’s just lying there waiting for you. One word Google: plastic.

 

Source:- http://www.searchmarketingstandard.com/blog/2007/11/isnt-it-about-time-for-a-google-credit-card.html

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Nov
29

New Domainer’s Software - Kwikcontent - Is Shaking Up The Industry

adminSearch Engines Optimizations

It all started with a handful of mediocre domains and the decision that needed to be made – develop or drop? Domain investor Jeff Meyer was faced with this question late last winter in early 2007. This decision needed to be made about 20 domains that he owned and had registered the year before. “At seven bucks a year, I didn’t want to let them go… however pitiful they were.“ Jeff comments about those domains. Rather than chalk those up as a loss, he decided to take on a project to turn into domain into a moneymaker that didn’t require type-in traffic to earn a few bucks. After a bit of research, Jeff stumbled upon a solution that has earned him tens of thousands of dollars in just a few short months.

The solution became Kwikcontent – a piece of software that has the potential to turn any domain name into a portal full of thousands of pages of search engine optimized content. The theory is that since search engines weigh the organization and “understandability” of a web site’s content that a domain may not need to hold much unique content in order to attract search engine traffic. So far, the theory is paying off. One Kwikcontent web site was earning around $800 per month via AdSense and it sold on Sitepoint over the summer for $9,000 (http://www.sitepoint.com/marketplace/auction/12033). Just today, Jeff listed another of his Kwikcontent sites on Sitepoint (http://www.sitepoint.com/marketplace/auction/16493). That site claims to earn about $150 per month via AdSense earnings. The highest bid jumped to $2,000 within only a couple hours of the auction being listed.

Now, domainers everywhere are jumping at the chance to get a copy of Kwikcontent for their own arsenal of domains. The software is licensed in such a way that allows one copy to be placed on any domain so long as the domain owner is a license holder. A license costs $249.95. That may seem expensive at first thought, but thinking on it for a few moments proves otherwise. Imagine if you placed a copy on each of only ten different domain names. That reduces your cost per copy down to about $30. At that rate, your AdSense earnings would only need to reach an average of $0.17 per day to recuperate your investment within 6 months. Now imagine you spread your license over a hundred domains, or a thousand. Now the cost seems reasonable.

The first true version of Kwikcontent was launched from Kwikcontent.com just last week. Jeff has silently had the software in a Beta release for the past few months and made sure to encrypt it to work on only one domain at a time. The Beta cost was $19.95 per domain it was used on.

From Jeff Meyer:
“The Beta phase was very important. It helped me to realize the features that the public would demand. I knew what I needed it to do, but needed to hear from other domainers and search marketers. Now I’m confident in what it does and how it can help most people to earn some great extra cash on those dusty domains.”

 

Source:- http://ecommwire.com/?id=3653&keys=domainer-domain-software-domain-investing

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Nov
29

Celtnet Site Developer Creates Novel Image-based ClickBank Ads

adminSearch Engines Optimizations

In an attempt to provide the best possible marketing tools to all internet marketers the developer of the Celtnet site has make image-based ClickBank contextual (adsense-like) ads available to all. Anyone with a website can use these new image-based ads on their websites, and all for free.
‘Ad Blindness’ is a major problem for all internet marketers where site visitors get used to seeing text ads on sites and automatically tune them out. As a result click-through rates and incomes for website developers fall. To make ads stand out experiments are currently underway with image and video advertising, all to make ads stand out so that click-through rates increase once again.

It is a truism that ‘an image is worth a thousand words’ and recent studies have shown that including images in and around ads can significantly increase click-through rates. Using this recent research as a basis, Dyfed Lloyd Evans, developer of the Celtnet site has created the first ClickBank based ads system that incorporate images of the product websites into the ads themselves. These ads are completely unique and its the first time this has been done for ClickBank products.

The ads themselves plug into the Celtnet ClickBank marketplace which displays human-edited images and human-edited text for all ClickBank products. The ads themselves are contextual, and the user can chose the latest ClickBank products, any section or subsection of ClickBank or can specify their own keywords to generate the ads from. The code is generated automatically and use is a simple matter of copying and pasting into a web page. As the ads themselves are created dynamically from the Celtnet database the ads change each time the web page is refreshed.

For more details and to try the code generation pages for yourself visit: Celtnet Image Ads Generator where you can try the ad generation code for yourself and instantly see the results. Just like AdSense code you can modify the entire ‘look and feel’ of the ads to suit any website. The ads are offered as ‘Donationware’ and 8% of all proceeds go to the Celtnet site’s Help Stefan charity campaign.

The Celtnet site aims to support small webmasters and those starting-out in internet marketing by providing tools and applications that allow anyone with a website to benefit from internet marketing. The site then uses a percentage of any revenue gained to aid the charity it supports. The aim is to make the best tools available at the lowest cost for all. These novel image-based ads bring a whole new level of marketing that’s available to all.

 Source:- http://www.mediasyndicate.com/index.php?name=News&file=article&sid=7889

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Nov
28

Earning more from your website.

adminSearch Engines Optimizations
By: Michael Fitzgerald
Published December 2007

become a revenue generator in its own right. Using these free services, you paste a little code into your website and pick up revenue when people stop by. It’s easy money, but proceed cautiously. For one thing, customers could be turned off by a site that’s cluttered with ads. Plus, ads typically steer visitors away from your site, which is particularly worrisome if you’ve inadvertently displayed ads for your competition. These tools aren’t right for every business, but handled with care, they could pad your profit margins–or at least subsidize your Web hosting fees.

Best For: Making money with little effort

Google AdSense

What it does: Displays text, image, and video ads based on your site’s content

What’s cool: Google (NASDAQ:GOOG) searches your site and serves ads that are relevant to its content. Its smart technology and huge pool of advertisers typically translate into above-average payouts. Once you’ve been approved as a publisher, any site you run can use Google AdSense. You can block competitors from advertising on your site by blacklisting their websites.

Drawbacks: It doesn’t let you approve ads before they run on your site. In fact, because Google’s ads are based on your site’s content, there’s a good chance the ads will tout goods or services that compete with yours.

What it pays: Typically from 5 cents to $15 a click, depending on the content in the ad.

Best For: Selling ads to your customers

AdBrite

What it does: Serves up a wide variety of advertisements, including text ads, banner ads, and interstitials–ads that briefly take over an entire page of your website

What’s cool: AdBrite lets you approve or ban specific ads before they appear on your site. Plus, you can place a “Your Ad Here” button on your site that allows visitors to buy an ad in that slot. So if your company makes, say, business software, your customers could advertise to one another on your site.

Drawbacks: Interstitial ads could annoy your visitors. Also, you’ll have to spend a few minutes a day approving or banning new ads if you want total control over what will appear on your site.

What it pays: Depending on your traffic and the type of ad, expect to earn 10 cents to $10 per 1,000 views.

Best For: Keeping rivals at bay

AuctionAds

What it does: Delivers ads that feature random items being auctioned on eBay (NASDAQ:EBAY)

What’s cool: If you don’t compete with eBay sellers, there’s little chance of undercutting your own sales. With AuctionAds (which is not affiliated with eBay), you get a commission if a visitor from your site ends up buying what the ad is touting. AuctionAds lets you set keywords–like DVDs or automobiles–so you get ads only for items fitting that description. You can also specify that only eBay items in a certain price range get shown in the ads.

Drawbacks: You get paid only if visitors buy something on eBay after clicking on your ad (unless they sign up for eBay–see below).

What It pays: You get about half of the fee sellers shell out to eBay, which is typically from 3 percent to 4 percent of the sale price. You can also collect about $25 if someone who clicks on your ad registers for the first time at eBay and bids on an auction within 30 days.

Best For: Promoting ancillary products

Chitika eMiniMalls

What It Does: Serves up image ads that hawk consumer products. Each ad contains up to four products as well as a short description, pricing, and links to retailers.

What’s cool: The ads are relatively slick, and you get to decide what sorts of things are in them by choosing from 45 categories of stuff. A travel agency, for example, could promote products–such as digital cameras and camcorders–that its customers could use on their trips. The ads are available in 15 sizes.

Drawbacks: If you make or sell products, especially electronics, the items in Chitika’s ads might compete with yours. And the ads allow visitors to preview information about the products without clicking on the ad.

What it pays: From 20 cents to $2 per click, depending on the product

Best For: Keeping visitors on your site

Vizu Answers

What it does: Conducts market research by placing polls on websites. You get paid when visitors see a poll on your site.

What’s cool: You control the look of the polls and can customize them to fit into your site’s design. Plus, you can designate different polls for different parts of your site. The poll questions aren’t controversial, because they are related to market research, but if you object to the content in a poll, Vizu will remove it immediately. Best of all, poll takers never leave your site while they are answering questions.

Drawbacks: Research demand drives the placement of polls. Only sites with desirable demographics and a high participation rate will get the top fees.

What it pays: For every 1,000 people who view the poll on your site, you get from 50 cents to $10.

Best For: Displaying banner ads

ValueClick

What it does: Offers banner ads from national advertisers

What’s cool: ValueClick has one of the largest pools of marketers and serves up ads for well-known brands, such as Netflix (NASDAQ:NFLX) and eBay, that probably don’t compete with your company. You can also approve or ban specific ads to control exactly what appears on your site. ValueClick also offers a separate service called Commission Junction, which pays small commissions every time clicks from your ads lead to a certain action, such as a purchase or filling out a form.

Drawbacks: The banner ads often feature video and other flashing graphics, which may distract visitors or tarnish your site’s design.

What it pays: From 25 cents to $2 for every 1,000 people who see the ads

 

Source:- http://www.inc.com/magazine/20071201/clicks-for-cash.html

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