"Why You Need A Domain Name"
by Azam Corry
Yep ... I'm going to tell you what you've probably heard a dozen
times already - get your own domain name.
The reasons why?
Not having your own domain name will create the following
perception in the minds of most people:
- Probably new
- Definitely small
- Maybe part time
- Probably not a real company
- A strong possibility of being a "shady operator"
Having your own domain does not lead people to automatically
trust you.
However, with this small step you will successfully alter their
perception of you to:
- Probably established
- Could be large or small
- Full time
- Probably a real company
- Being a "shady operator" not impossible
Can you see the potential in the differences?
Another important point of course is branding. You want your
name to become known and familiar. Something that people can
remember easily. Something they will associate with what you do.
That's a tall order if you don't have your own name to begin
with.
With your own domain name, plus the right words and correct
image, your task of creating trust is that much easier. Again...
You LOOK the part!
Don't put it off until your more established. If you name your
site something and wait for it to become reasonably popular
before deciding to register your name, you will probably find
you're too late. Someone else will have already taken the name!
Then what will you do?
If you need further convincing, just imagine having to change
host's for your site. All the work of promoting of your URL goes
into the trash! Sure you might be able to set up a redirect for a
couple of months, but ultimately you'd have to do all your
previous promotion again.
Even worse ... what if the host closed the service?
Immediately every single link to your site from anywhere in the
universe is broken! All search engine and directory listings
would be useless to you, as would be any of your articles
archived in other publications!
You will loose all of your visitors that aren't on your email
list ...
... frightening isn't it!
As a domain name is simply a pointer to an address, having your
own domain name means you can change hosts at any time. The name
remains the same, only the address of the server it points to
changes.
No loss of visitors, no wasted promotion!
With the cost of new domain names now cheaper than ever, you
really have no excuse for not obtaining your own. Of the many
registration services that are mushrooming online, the cheapest
I've found to date is http://www.000domains.com where you can
register domain names for only $13.50 a year.
Keep in mind that names ending in ".com" carry most weight for
business sites and will continue to do so for a long time to
come. If you feel you really must have a certain name and the
".com" version has already gone ".net" is the next best choice.
© 1999-2000 Azam Corry "Do it Better. Do it Faster. Do it Right!"
Online since 1998, Azam Corry can help you succeed. No-Bull
Marketing Help, Tools & Resources: http://NowSell.com/?DomName
Reprint Rights eBooks & Packages: http://eBookSaver.com/?DomName
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