"15 Tips For Getting Your Web Site Listed"
by Azam Corry
1. Each page should have a different title, meta description and
meta keywords. The information should be appropriate to the
particular page, not generic to the site.
2. Use your main keywords in the page title, meta description and
meta keywords tag. Put your most important keywords first.
3. Use the same keywords in the first few lines of text
immediately following the BODY tag, naturally sprinkled
throughout the content and also at the foot of the page if
possible.
4. Don't repeat any word more than three times in either the
title, meta description or meta keywords tags.
5. Don't include a keyword in the meta keywords tag that is not
present somewhere in the visible page content.
6. Using spaces instead of commas to separate keywords in the
meta keywords tag ensures search engines can group words to
exactly match search phrases. e.g. some engines might not match
for 'submit url' if your tag says "url submit,url submission"
7. With keywords, less is more. The fewer the words in your
title, meta description and meta keywords tags, the more
relevancy points a search engine will give each (e.g. 100%
divided by 20 words gives 5% relevancy points for each word.
100% divided by 5 words gives a 20% relevancy for each).
8. Submit every page of your web site to all of the major search
engines (except for those that expressly forbid it, or only
allow root URL/homepage submission). You may be surprised at
which pages rank well.
9. Submit one page to each search engine every day.
10. Submit a different page each day.
11. Avoid online auto-submitters unless you are sure they really
work. Though some do, many more don't, or are simply ignored by
the search engines. To be safe, submit to the major engines by
hand.
[Originally created for my own use, the NowSell.com Fast Manual
Submission tool enables you to hand-submit to the top 20 in
minutes - for Free: http://www.nowsell.com/go/to.cgi?l=asubmit If
you need something even faster, take a look at Michael Campbell's
unique software: http://www.nowsell.com/go/to.cgi?l=asec]
12. Make a minor change to the page before each submission, so
that the search engine spider will see it as new. Most search
engines place more importance on new pages. In addition, updating
the page helps prevent the engine from thinking you are spamming
it, by submitting an identical page multiple times.
13. Once a page has a top 20-40 listing at a search engine, do
not re-submit it to the same engine unless it drops out of this
range. Since search engine algorithms change often, you are
better not re-submitting at all, but following tip 14 below.
14. Modify, or 'tweak' copies of your listed pages to improve
ranking. Make some substantial changes to the body text. Submit
the copy. Leave the listed page alone, else you may lose the
position you already have.
15. Never submit pages that are exact duplicates of others. If
you need duplicate pages on different URL's, prevent search
engine spiders from visiting them by using the robots exclusion
meta tag or your .htaccess file.
Not all of the tips above are applicable to every search engine.
However, habitually following them all will improve your chances
of decent results (unless you wish to target the different search
engines individually, with pages specially optimized for each).
© 1999-2000 Azam Corry "Do it Better. Do it Faster. Do it Right!"
Online since 1998, Azam Corry can help you succeed. No-Bull
Marketing Help, Tools & Resources: http://NowSell.com/?15LSTD
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