"Quick Internet Marketing Glossary"
by Azam Corry
The many acronyms and abbreviations used in Internet marketing
circles are often confusing to newcomers. Learn what they mean
with this short glossary.
ASCII - American Standard Code for Information Interchange - A
universally recognized set of digital codes that represent each
of the letters, punctuation marks, and other symbols you can type
on your computer.
B2B - Business to Business - Refers to trade between businesses
rather than between businesses and consumers
B2C - Business to Consumer - Refers to businesses selling
products or services to end-user consumers.
CGI - Common Gateway Interface - A way web servers pass
information to and from application programs (to process forms
for example).
CPA - Cost Per Action - Cost to an advertiser for each visitor
that takes a specific action in response to an ad, such as
requesting a free trial. Also describes a type of advertising.
CPC - Cost Per Click - Cost to an advertiser for each click on a
promotional link. Also describes a type of advertising.
CPL - Cost Per Lead - Advertising expenditure required to obtain
each new sales lead.
CPM - Cost Per Thousand - The amount charged per thousand
impressions (showings) of an ad ("M" is the Roman numeral for
1000).
CPS - Cost Per Sale - Advertising expenditure divided by sales
generated to determine the cost to make each sale.
CR - Conversion Rate/ Ratio - The percentage of respondents to an
ad, or readers of a sales message that complete the action
desired (usually making a purchase).
CRM - Customer Relationship Management - Improving interaction
with customers with the aim of increasing customer satisfaction
and loyalty.
CSS - Cascading Style Sheets - Used to globally define how
elements in a Web page are displayed instead of relying on HTML
code in the page.
CTR - Click-Through Rate/ Ratio - The percentage of website
visitors or newsletter readers who click on a particular link.
FFA - Free-For-All Links - Web pages that allow anyone to add a
link back to their own website.
PFI - Pay For Inclusion - Paying to have web pages included in a
search engine's database and regularly updated.
PPA - Pay-Per-Action - Affiliate commissions where a set amount
is paid for generating a specific action, such as taking a free
trial or subscribing to an ezine. PPL, PPC and PPS are usually
considered as PPA.
PPI - Pay Per Impression - Where an advertiser pays for each
display (impression) of their advertisement (usually a banner).
PPL - Pay-Per-Lead - Where a commission is paid for each sales
lead generated by an affiliate. A "lead" is usually defined as
somebody who signs up for a free trial, or requests further
information, etc.
PPC - Pay Per Click - Ad sales or affiliate commissions where a
set amount is paid for each click on a promotional link.
PPCSE - Pay Per Click Search Engine - A search engine where the
results are composed of advertisers who pay a fee for each click
on their listing. The advertiser willing to pay the most is
ranked highest.
PPS - Pay-Per-Sale - Where a commission is paid for each sale
generated by an affiliate. The commission is usually a percentage
of the sale, although sometimes it's a fixed amount.
ROI - Return on investment - How much profit is made after
advertising and other costs have been subtracted. A measure of
how successful a marketing campaign is in terms of the returns on
money spent.
RON - Run Of Network - Where ads (usually CPM banners) are shown
(rotated) across the pages of the entire network of sites owned
by a company, or controlled by a particular advertising network.
ROS - Run Of Site - Where ads are rotated across the pages of a
single site.
SE - Search Engine - A searchable database of pages on the Web.
Different from an Index (like Yahoo) in that pages are not
reviewed by a human editor before inclusion.
SEM - Search Engine Marketing - Similar to SEO (below), and
sometimes used to emphasize that generating quality targeted
traffic is of greater importance than simply obtaining high
rankings. Can also include PPCSEs and other search engine
advertising.
SEO - Search Engine Optimization - The process of optimizing web
pages to achieve high rankings in the search results of a search
engine.
SEP - Search Engine Positioning - Getting your page listed on the
search engine results page. Similar to SEO.
SERP - Search Engine Results Page - The page of listings
displayed upon completion of a search at a search engine.
SSI - Server Side Include - A way for a web server to include
variable values and information from an external source into a
web page as it is requested by the browser (like the Last
Modified date, or page elements in seperate files).
USP - Unique Selling Proposition - The reason why somebody
should buy from you and not your competition. The unique benefits
that your products or services offer consumers.
Print this article out and refer to it whenever you're not quite
sure what something stands for, and before you know it you'll be
an old hand!
© 2003 Azam Corry "Do it Better. Do it Faster. Do it Right!"
Online since 1998, Azam Corry helps marketers succeed. Get Free
Guides, Tools & Web Marketing Resources at: http://NowSell.com/?a
Speed profits with resale rights ebooks & packages: http://eBookSaver.com/?a
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