If
a Person is going to select his/her career fields according to choice
then Advertising is one of them. Advertising require strong people
skills, sales skills, communication skills and creativity. Individuals
in this field often work closely with a client base who can be difficult
and demanding. Continual deadlines can cause high levels of stress
and pressure. These fields can be very rewarding as well. Communication
skills are vital. Excellent copy-writing skills are a must for the
entry level advertising or PR job as well as the ability to make a
very professional presentation that is persuasive and flexible. Competition
for beginning advertising and PR jobs is intense. You must be willing
to start at the bottom and work your way up. An internship in advertising
is a must. Starting salaries are low because there are a lot of people
that want advertising jobs and the advertising companies know it.
The ability to work in a team or to perform individual excellence
is important because you will do both. This handout touches on some
of the resources that may be helpful to you in your job search. Advertising is no longer a profession for college dropouts as it is taught as a course in many institutes. Most agencies these days prefer recruiting their employees from these institutes. Many feel that advertising is not their cup of tea as they are not so creative, but the fact is that advertising is not just about creativity but public relations, planning, visualising etc. Therefore categorizing advertising as just about creativity is not correct. Any advertising agency whether big or small has four departments--
-
Creative -
Client Servicing -
Business Development -
Media planning
Now a days, Advertising area became more popular and an essential part of Private and Public Industry. There are a various mediums to communication of information and ideas through newspapers, magazines, posters, websites and TV. Advertising has intimate relationship with Public relation. Finally, this era is fully known as "Advertising era", because everything is fully based on Advertising. List of some advertising institutes: Mudra Institute of Mass Communication (MICA) Ahmedabad: Admission here is through the CAT as it is one of the premier institutes of the country. Minimum qualification required for appearing in the entrance test is Graduation with 50% marks. Indian Institute of Mass Communication (IIMC) Delhi: They conduct their own admission test. The minimum qualification required is Graduation. Centre for Mass Media (YMCA) Delhi: The institute conducts is own test, which is not very tough to clear. The minimum qualification is graduation. National Institute of Advertising (Delhi): The institute conducts its own tests and has various courses both after plus 2 (inter) and after graduation. Rajendra Prasad Institute of Communication and Management (Bharatiya Vidya Bhavan-- Its branches are there through out India): It also has its own test and the minimum qualification is Graduation. If you fit the bill then there no looking back as it is one of the best paying career in the job market today, though you will have to slog at the start and would not be paid much initially, the end result however is good. Necessary Educational Qualification:
There is no such eligibility of basic education for entry level into advertising. Basic qualities like creativity and flair for writing or ability to translate ideas into a visual format are good enough for making a successful career in this field. More over those specializing in areas like management, fine arts, designing, multi media, mass communication, photography, marketing & sales have openings in the field of advertising. However, there are some institutions they provide specialized courses in advertising. Most of these courses are postgraduate courses and are interconnected with mass communication, sales and marketing or public relations.
Learning from a Distance: Open Universities | Scholarships, Fellowships and Educational Loans | Agricultural and Animal Sciences | Allied Health Sciences | Archaeology, Archives and Planning | Art and Design | Chartered Accountancy | Chemical Sciences | Computer and Information Technology | Engineering and Technology | Environmental Sciences | Home Science | Hotel, Tourism and Travel Management | Journalism, Mass Media and Communication | Languages | Life Sciences | Management | Mathematics and Statistics | Medicine and Dentistry | Nursing | Pharmacy | Performing Arts | Physics | Psychology | Social Work | Teacher Education
ALPHABETICAL LIST OF OFFICIAL WEBSITES
OF MANAGEMENT INSTITUTES IN INDIA | A to G | J to P | H to I | R to Z | | | STATE-WISE LIST OF OFFICIAL WEBSITES
OF MANAGEMENT INSTITUTES IN INDIA | ANDHRA PRADESH, ASSAM, BIHAR, CHATTISGARH, CHANDIGARH, GOA, GUJARAT, HARYANA, H.P., JHARKHAND, J & K, KARNATAKA | NEW DELHI, ORISSA, PONDICHERRY, PUNJAB, RAJASTHAN, SIKKIM | KERALA, MADHYA PRADESH,
MAHARASHTRA | TAMIL NADU, UTTAR PRADESH, UTTARANCHAL, WEST BENGAL |
Career Guidance | PM / PD | AMIE | BSRB / SSC / RBI | Civil Services | CSIR - UGC | GATE | GRE | ICET | IES | IIT - JEE | MBA Entrance Exam | MCA Entrance Exam | SEAT & AIEEE | TOEFL | TNPCEE
| 
